When starting a business, brand packaging is often an afterthought. However, neglecting it means missing a golden opportunity to influence brand perception. Unlike brick-and-mortar businesses, eCommerce businesses have fewer touchpoints with customers, making it crucial to maximize the ones available.

In this article, we’ll explore the benefits of brand packaging and showcase some of the best examples. Let’s dive in!

What is Brand Packaging?

Before a customer sees and experiences your product, their first impression is of your packaging. Brand packaging is the physical wrapping or container that holds your product and represents your brand identity. This makes it a vital touchpoint for establishing a connection with your customer and an essential extension of your brand experience. In fact, 40% of online shoppers say branded packaging makes them more likely to recommend a product to friends.

Benefits of Brand Packaging

• Enhanced Customer Loyalty
• Eco-Friendly Packaging
• Differentiation from Competitors

Still not convinced? Here are four reasons why branded packaging can make all the difference for your brand:

First Impressions Matter: Packaging is often the first physical interaction a customer has with your brand. A well-designed package can create a memorable first impression that resonates with your target audience.

Marketing Tool: Branded packaging serves as a marketing tool. It communicates your brand’s values, story, and message, reinforcing your brand identity.

Brand Recognition: Consistent and visually appealing packaging helps in building brand recognition. Customers are more likely to remember and prefer your brand if your packaging stands out.

Customer Experience: Quality packaging enhances the overall customer experience. Unboxing a well-packaged product can create a sense of excitement and satisfaction.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice.

The Importance of Brand Packaging

1. First Impressions Matter
   • Initial Attraction
     • Packaging is the first thing customers see.
     • Well-designed packaging can create a memorable unboxing experience.
   • Visual Appeal
     • Eye-catching design can grab attention in a crowded market.
     • Colors, fonts, and imagery contribute to a memorable experience.
     • Example: Think of Apple’s minimalist packaging that exudes quality.
2. Building Brand Identity
   • Consistent Branding
     • Packaging should align with your brand’s overall visual identity.
     • Consistency in packaging reinforces brand recognition.
   • Visual Appeal
     • Eye-catching design can grab attention in a crowded market.
     • Colors, fonts, and imagery contribute to a memorable experience.
     • Example: Think of Apple’s minimalist packaging that exudes quality.
   • Storytelling:
     • Eye-catching design can grab attention in a crowded market.
     • Colors, fonts, and imagery contribute to a memorable experience.
     • Example: Think of Apple’s minimalist packaging that exudes quality.

Examples of Outstanding Brand Packaging

Apple: Known for its minimalist and elegant packaging, Apple’s packaging design reflects its brand philosophy of simplicity and sophistication. The unboxing experience is smooth and thoughtfully designed, creating anticipation and excitement.

Glossier: Glossier’s packaging is a perfect blend of minimalism and chic design. The brand uses a signature pink bubble wrap pouch that not only protects the products but also serves as a reusable and Instagram-worthy accessory. Their simple, clean design appeals to the modern, beauty-conscious consumer.

Lush Cosmetics: Lush is renowned for its commitment to sustainability. The company uses recyclable, biodegradable, and compostable materials for its packaging. Their simple yet effective design communicates their eco-friendly values and dedication to reducing waste

Tiffany & Co: The iconic Tiffany blue box has become synonymous with luxury and elegance. The high-quality, sturdy box and white satin ribbon create a sense of anticipation and exclusivity. The packaging is so renowned that it’s become a status symbol in its own right.

Innocent Drinks: The playful and quirky packaging of Innocent Drinks communicates the brand’s fun and approachable personality.